What makes a start-up a success? What are the pit-falls that could be avoided on the journey to becoming successful? What are the signs to look for along the terrain that suggest some regrouping and rethinking is in order? When is it the perfect time to seek valuation and sale?
To save budding entrepreneurs the time and effort involved in re-inventing the wheel, Sanjay Mehta and Hareesh Tibrewala chronicle the story of their internet start-up in If I Had To Do It Again.

In the form of a gripping narrative, they share the ups and downs of their own entrepreneurial journey and analyse the twists and turns in the road with perfect hindsight. Taking the reader back to an exciting time when technology was rapidly evolving and the outcomes were anything but predictable, they recount with passion, and a dash of humour, the unfolding of the internet era and how they rode the wave. Most pertinently, the intrepid duo describes their business model with all the modifications and makeovers it underwent over the years and what finally motivated them to sell their baby.

A start-up manual, a page-turner and an inspiration-in-print, all rolled into one, this book contains valuable lessons for those who venture into the world of business, equipped with not much beyond their winning ideas and a will to succeed.